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How Kanye West’s Yeezy Boost 350s Sold Out In 12 Minutes And
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happer
Taste of Love

Joined: 25 Apr 2018
Posts: 76

PostPosted: Sat Mar 23, 2019 12:45 pm 
Post subject:  How Kanye West’s Yeezy Boost 350s Sold Out In 12 Minutes And
 

How Kanye West’s Yeezy Boost 350s Sold Out In 12 Minutes And Became The Most Coveted Sneaker of the Moment

Ask any hip-hop or sneaker fan about the coolest shoes around, and the answer will very likely be a Yeezy.In 2015, the Adidas Yeezy Boosts won the FNAA “Shoe of the Year Award”, a nod towards the success of the Kanye West and Adidas Originals collaboration. get Yeezy 70% Off,more order with big discount

In fact, in 2015, sales at Adidas increased by 14% and net income went up 10%, in no small part due to the Yeezy Boost partnership.With the launch of each season of Yeezys, web servers crashed, shoes sold out in under an hour and resale values surged to new record highs.

How did the Yeezy Boost become the most coveted sneaker of the moment? Let us find out more about this marketing miracle.First off, the man himself is somewhat a legend. Kanye is not only a multi-talented artiste and musician, but he is also highly regarded as a celebrity fashion icon.

With 18.6 million followers on twitter, Kanye has a huge fan following for his provocative views and tastes, and all this hype is amplified by his association with the Kardashian-Jenner clan.

Weeks prior to the launch of each season of Yeezys, Kanye proudly wears his personal pair of Yeezys to his own concerts and shows. Paparazzi and fans are eager to catch a glimpse of the sneakers, and this builds up the hype and anticipation way before the official launch.To put it simply, when you’ve got fame in the bag like Kanye does, anything you do is talk-worthy.

Word-of-mouth tip: You are the best ambassador of your brand. Be proud of your own product and don’t be afraid to show it. If you know it’s good, flaunt it and talk about it like it is, and people can’t help but to talk about it to. This is one of the most natural ways of generating tons of WOM.With each seasonal release of the Yeezy Boost, only a limited number of pairs are made available. In the latest launch of Season 3, Kanye confirmed that only 9,000 pairs were available.

The average consumer cannot simply hope to walk into their nearest Adidas store to purchase a pair. You have to devotedly keep up with the pre-launch news and publicity to get the latest scoop on how to score yourself a pair.

Then when the big day comes, you have to sit by your computer or mobile phones and refresh your web page perhaps close to a hundred times to pre-order online.If that doesn’t work, you can enter online raffles in the hopes of snagging a pair. And even then, you have to count on your lucky stars.

Word-of-mouth tip: Exclusivity is alluring. When there is a limit to the quantity of a product available, everyone will be clamouring for it. And when you’ve got it, you’ll probably be bragging about it. Exclusivity generates tons of WOM around a product because everyone will be talking about trying to get it, or how they got it.
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valenwood
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Joined: 11 May 2018
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PostPosted: Mon Aug 03, 2020 9:45 am 
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