adidas mens sale 2018

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It’s coming up adidas shoes to the 15th anniversary of the first collection by Y3, and designer Yohji Yamamoto is looking to the label’s roots as an inspirational foundation for the upcoming Spring/Summer ’18 season. Based around the key phrase ‘Uniform of the Street since 2003’, Yamamoto and his cohorts are keen to remind us that fashion’s current ongoing obsession with technical sportswear has been their forte for a decade and a half, and this confidence in their expertise particularly shines through in the new season footwear collection, which consists of all new styles and never before seen reworkings of adidas classics.

The first drop adidas womens shoes arrives next month and kicks off with a brand new silhouette, the Suberou; an evolution of the bestselling Qasa sneaker from previous seasons, the Suberou is a slim, slip-on style with a sock-like neoprene upper sat atop an all-new Y3 runner sole unit. The uppers feature mesh underlays for extra breathability, and sport bold printed branding throughout the tongue area, echoing the apparel collection’s graphic-heavy aesthetic. Delivered in the brand’s usual stealthy all-black colourway, as well as this season’s featured colours of Unity Ink and Chilli Pepper for a bold hit of colour.


Y3 adidas mens sale 2018 have long offered their interpretation of the iconic adidas Superstar silhouette in the form of the Super Zip. This season they are offering a more deconstructed take on the classic with the Super Knot. Using the familiar shell-toed court design of the original as a starting point, Y3 add some typical idiosyncratic flair in the form of a unique drawcord lacing system that runs the length of the shoe, allowing for a fully customisable fit. The premium leather uppers sport simplified branding, eschewing the classic 3 Stripes for a simple gold-stamped Superstar callout, while the tongue sports the season’s signature bold graphic approach.

The Y-3 Adidas Y-3 White Pureboost has returned this season in this this ‘Oreo’ inspired colourway. Sporting a boost™ sole unit for a continuous burst of energy, the Pureboost is a modern running silhouette that appeals to many sneakerheads.A lightweight mesh upper has been overlaid with embroidered detailing throughout. A leather ankle cuff and tongue give the shoe a luxurious feel. TPU welds accent the toecap and are utilised on the 3D three-stripe detailing.A plastic heel counter accents the rear of the shoe for additional support whilst the rubber outsole aides traction.

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